Cindy and David Van Wingerden growing premium cannabis flower

About Us

Building a heritage of quality

50 years of Central Coast growing

What happens when a Dutch farming family puts down roots in the fertile soil and plentiful sunshine of California’s Central Coast? A ton of work, a little bit of magic, and plenty of premium growing. The Van Wingerden family has spent the last 50 years learning to grow in this unique coastal environment. From hydroponically grown produce to Farmlane’s premium cannabis flower, everything we do benefits from our deep understanding of this land and its relationship to growth. 

Splitscreen image of Farmlane greenhouse; premium cannabis flower

Our roots


The Van Wingerden family builds the first ever stand-alone greenhouse to grow their vegetables, an enduring innovation that will forever change the agricultural landscape.


After a visit to the World Fair, Case (Opa) and Connie (Oma) Van Wingerden fall in love with America. They move to Carpinteria from Holland shortly thereafter, drawn by the temperate climate and promising soil.


After just one year of blood, sweat, and tears several family members were ready to go back to Holland, but Connie, the family’s matriarch, was determined to stay (and succeed!).


Jerry Van Wingerden and Beverly Pfeiler get married, bringing together two lasting agricultural legacies. The Pfeiler family farm has been preserved by the Oxnard Historic Farm Park Foundation as a testament to a time when homesteads ruled the Oxnard Plains.


Jerry purchases 8 acres of lemon orchards, repurposing the land to grow carnations and chrysanthemums. This is the farm that our family still calls home today.


The family begins growing cymbidium orchids, a practice that continues to this day; we also set up our on-site tissue culture lab to ensure we’re producing high quality, virus-free plants.


The farm begins growing hydroponic lettuces and making premium bouquets from fresh cut flowers. This is a successful venture for over ten years, but growing operational costs and off-shore imports begin to take a toll in the mid-2000s.


David and Cindy get married. As a third generation Carpinteria farming family, everyone has a role to play on the farm—whether it’s their hands in the soil or their minds at work in the greenhouse.


We enter the cannabis space with our first 3-acre greenhouse. Leveraging our extensive Carpinteria agricultural experience, it quickly becomes our most profitable crop.


We launch our premier cannabis brand, Embra. Through Embra, we’re committed to making clean, craft cannabis accessible to everybody.

Here’s what our neighbors, business partners, and friends have to say about our role in the community

“….I think that [Farmlane] is going above and beyond the cannabis standards for compliance and they’re a locally-owned and operated business, as they always have been. David and Cindy both have run their own business for as long as they have and… they do it with honesty and integrity. “

Adam Camardella

“[David and Cindy] are true partners for this community… I was very taken with how concerned they are for their employees: their health, their safety, and their welfare. This is going to be a bright spot for the future of agriculture in our community.”

Arna Crittendon

“I believe Dave and Cindy intend to be good neighbors and responsible growers.”

Dr. Judy Dean

“Dave and Cindy care a lot about the community and you can see that when you visit their facility. You can see the camaraderie amongst their workers and the community… It’s really amazing to see and preserve that Carpinteria valley heritage and history.”

Cristophe Riley

“I admire Cindy and Dave for their giving so much to their community and for the dedication they have to their work. I also admire their integrity. Integrity is about transparency and about doing what needs to be done in the right way, and that is how Cindy and Dave run their business.’”

Joaquin Fuentes

“I admire Cindy and Dave for their dedication and love they have for their community of Carpinteria… they are eco-minded business professionals and take any and all precautions to keep the environment safe and eco-friendly.”

Ricardo Medina Jr.

“[Cindy and Dave] use the best available odor control technology, which is what this community needs. I also support [Farmlane] because it provides jobs to numerous employees and healthy working conditions.”

Rosanna Andrade

I admire Cindy and Dave for their compassion and respect for others. I have witnessed their interpersonal relationships with their employees and how much they care for them as if they were their own families. More businesses should follow their culture… [Farmlane] is managed by local and long-term residents of the Carpinteria community who are committed to giving back.

Bryan Cornet

At Farmlane, we’re working with industry leaders every single day to make a positive impact on the community we call home.

Every decision we make starts with advocating for our friends, neighbors, and future generations. We have a responsibility to ourselves and our community to be our very best. That means putting state-of-the-art technology to work in our greenhouses. We’re committed to using resources efficiently, controlling cannabis odors and emissions, and setting the standard for responsibly-grown premium cannabis flower in Carpinteria. But you don’t have to take our word for it: 

“A real gold standard – as good as it gets. Above all others in the Carpinteria area, this project offers the potential for solving the odor problem…”

— Santa Barbara County Planning Commissioner…Mike Cooney

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Farmlane team member smiling into the camera, holding hydroponic lettuces

Growing together

Investing in our people

Farmlane’s legacy is more than the story of one family’s perseverance. It’s also the story of the hardworking team that’s driven our success through innovation, integrity, and a whole lot of hard work. At Farmlane, we know that our people make all the difference; they’ve been with us every step of the way, inspiring us to challenge ourselves—and the industry—to be better. We recognize that difference is one of our greatest strengths and we’re here to honor and celebrate our team’s diversity and capabilities. 

Family-owned and operated

Building a legacy one harvest at a time.

Farmlane is, and always has been, family-owned and operated. As the first and only cannabis company in Santa Barbara county with a Latina CEO, we’re reimagining this industry—how it looks, how it functions, and who it serves. Because it’s our hands in the soil and our team calling the shots, we’re able to curate a genuine seed-to-sale experience for our family of premium cannabis brands. Brand partners and consumers alike can rest assured that each product has been carefully cultivated, hand selected, and appropriately processed, right here on our farm.