About Us
Building a heritage of quality
50 years of Central Coast growing
What happens when a Dutch farming family puts down roots in the fertile soil and plentiful sunshine of California’s Central Coast? A ton of work, a little bit of magic, and plenty of premium growing. The Van Wingerden family has spent the last 50 years learning to grow in this unique coastal environment. From hydroponically grown produce to Farmlane’s premium cannabis flower, everything we do benefits from our deep understanding of this land and its relationship to growth.
Our roots
1800s
The Van Wingerden family builds the first ever stand-alone greenhouse to grow their vegetables, an enduring innovation that will forever change the agricultural landscape.
1967
After a visit to the World Fair, Case (Opa) and Connie (Oma) Van Wingerden fall in love with America. They move to Carpinteria from Holland shortly thereafter, drawn by the temperate climate and promising soil.
1968
After just one year of blood, sweat, and tears several family members were ready to go back to Holland, but Connie, the family’s matriarch, was determined to stay (and succeed!).
1970
Jerry Van Wingerden and Beverly Pfeiler get married, bringing together two lasting agricultural legacies. The Pfeiler family farm has been preserved by the Oxnard Historic Farm Park Foundation as a testament to a time when homesteads ruled the Oxnard Plains.
1971
Jerry purchases 8 acres of lemon orchards, repurposing the land to grow carnations and chrysanthemums. This is the farm that our family still calls home today.
1985
The family begins growing cymbidium orchids, a practice that continues to this day; we also set up our on-site tissue culture lab to ensure we’re producing high quality, virus-free plants.
1994
The farm begins growing hydroponic lettuces and making premium bouquets from fresh cut flowers. This is a successful venture for over ten years, but growing operational costs and off-shore imports begin to take a toll in the mid-2000s.
2011
David and Cindy get married. As a third generation Carpinteria farming family, everyone has a role to play on the farm—whether it’s their hands in the soil or their minds at work in the greenhouse.
2015
We enter the cannabis space with our first 3-acre greenhouse. Leveraging our extensive Carpinteria agricultural experience, it quickly becomes our most profitable crop.
2021
We launch our premier cannabis brand, Embra. Through Embra, we’re committed to making clean, craft cannabis accessible to everybody.
Here’s what our neighbors, business partners, and friends have to say about our role in the community
At Farmlane, we’re working with industry leaders every single day to make a positive impact on the community we call home.
Every decision we make starts with advocating for our friends, neighbors, and future generations. We have a responsibility to ourselves and our community to be our very best. That means putting state-of-the-art technology to work in our greenhouses. We’re committed to using resources efficiently, controlling cannabis odors and emissions, and setting the standard for responsibly-grown premium cannabis flower in Carpinteria. But you don’t have to take our word for it:
“A real gold standard – as good as it gets. Above all others in the Carpinteria area, this project offers the potential for solving the odor problem…”
— Santa Barbara County Planning Commissioner…Mike Cooney
Growing together
Investing in our people
Farmlane’s legacy is more than the story of one family’s perseverance. It’s also the story of the hardworking team that’s driven our success through innovation, integrity, and a whole lot of hard work. At Farmlane, we know that our people make all the difference; they’ve been with us every step of the way, inspiring us to challenge ourselves—and the industry—to be better. We recognize that difference is one of our greatest strengths and we’re here to honor and celebrate our team’s diversity and capabilities.
Family-owned and operated
Building a legacy one harvest at a time.
Farmlane is, and always has been, family-owned and operated. As the first and only cannabis company in Santa Barbara county with a Latina CEO, we’re reimagining this industry—how it looks, how it functions, and who it serves. Because it’s our hands in the soil and our team calling the shots, we’re able to curate a genuine seed-to-sale experience for our family of premium cannabis brands. Brand partners and consumers alike can rest assured that each product has been carefully cultivated, hand selected, and appropriately processed, right here on our farm.